Working as a freelance designer for Vodafone Global (Duesseldorf, Germany), i created a comprehensive iconography language for use over a large range of mobile phone applications. Together with 3 other designers, we developed a standardized visual grammar and vocabulary to generate thousands of individual icons based on various application needs.

A new approach on Iconography

To manage the complexity that arouse from creating new icons for a growing number of individual functions, we introduced a flexible language that made it possible to combine a multitude of elements according to strictly defined iconography rules.

sketches and concepts