{"id":153,"date":"2008-02-28T08:41:12","date_gmt":"2008-02-28T06:41:12","guid":{"rendered":"http:\/\/www.visuaheli.com\/blog\/?p=153"},"modified":"2016-09-13T16:37:42","modified_gmt":"2016-09-13T14:37:42","slug":"amc-the-kitchen-planner","status":"publish","type":"post","link":"http:\/\/www.visuaheli.com\/blog\/?p=153","title":{"rendered":"AMC the kitchen planner"},"content":{"rendered":"<p><a href=\"http:\/\/www.visuaheli.com\/blog\/?p=153\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-154\" style=\"border: 0;\" title=\"title4\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/title4.jpg\" alt=\"\" width=\"600\" height=\"181\" \/><\/a><\/p>\n<p>The AMC (Alfa Metalcraft Corporation &#8211; Bingen, Germany) kitchen department was searching for a new sales tool to use within their direct marketing strategy. <!--more-->We came up with an interactive planning device which helped the client to design his personal kitchen while beeing subtely guided by the given layout and style options.<\/p>\n<h3>Find your style:<\/h3>\n<p>The kitchen planning process always incorporates the famous question of &#8220;how should it look like?&#8221;, which we even took further to &#8220;how should it feel like?&#8221;. To guide the clients&#8217; design process we created landscapes of style, which relied heavily on clich\u00e9 \u00a9 imagination of actual landscapes, cities or regions.<\/p>\n<div class=\"content_small\">\n<p><a class=\"lightview\" title=\"::What comes to your mind, if you think about Switzerland?::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/schweiz.jpg\" rel=\"gallery[amc]\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-155\" style=\"border: 0;\" title=\"schweiz\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/schweiz-600x236.jpg\" alt=\"\" width=\"600\" height=\"236\" srcset=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/schweiz-600x236.jpg 600w, http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/schweiz.jpg 1150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a class=\"lightview\" title=\"::What kind of food would you like to cook in Manhattan?::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_04.jpg\" rel=\"gallery[amc]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-156\" style=\"border: 0;\" title=\"amc_04\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_04-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" srcset=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_04-97x97.jpg 97w, http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_04-499x500.jpg 499w, http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_04.jpg 700w\" sizes=\"(max-width: 97px) 100vw, 97px\" \/><\/a> <a class=\"lightview\" title=\"::Although the stylebooks guide the client in a specific design direction, the leave great freedom in combining styles or colors with each other. So how would you like some italian spice within your urban cleanliness...::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/manhattan_all.jpg\" rel=\"gallery[amc]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-159\" style=\"border: 0;\" title=\"manhattan_all\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/manhattan_all-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::All the visual elements, as well as colours and materials are actually printed on magnetic layer, that can be arranged and puzzled together...::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/toskana_all.jpg\" rel=\"gallery[amc]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-160\" style=\"border: 0;\" title=\"toskana_all\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/toskana_all-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::...together with the kitchen planning layout...::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_02.jpg\" rel=\"gallery[amc]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-157\" style=\"border: 0;\" title=\"amc_02\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_02-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::...help to find the kitchen of your personal imaginations.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_07.jpg\" rel=\"gallery[amc]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-158\" style=\"border: 0;\" title=\"amc_07\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_07-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::The 'specialities' table helps you to figure out our technical appliances, while magnetic layout pads make it easy to sketch up first spacial layouts.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_06.jpg\" rel=\"gallery[amc]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-161\" style=\"border: 0;\" title=\"amc_06\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_06-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a><\/p>\n<\/div>\n<h3>Conceptual approach:<\/h3>\n<p>As the sales procedure takes place at the customer&#8217;s home &#8211; usually in the kitchen &#8211; it&#8217;s important to boost the imagination beyond the standards elements of colors, handles and functions. In a truly interactive process, the salesperson finds out needs and desires, while the customer actually takes the leading role of the step by step design process.<\/p>\n<div class=\"content_small\">\n<p><a class=\"lightview\" title=\"::The variety of cities and regions are the central anchor of opening up ideas of style. ::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/areas.jpg\" rel=\"gallery[amc2]\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-162\" style=\"border: 0;\" title=\"areas\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/areas-600x280.jpg\" alt=\"\" width=\"600\" height=\"280\" srcset=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/areas-600x280.jpg 600w, http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/areas.jpg 1100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a class=\"lightview\" title=\"Emotional sales experience::the abstracted scheme of the sales process reveals important emotional steps for actually ordering a kitchen.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/scheme.jpg\" rel=\"gallery[amc2]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-167\" style=\"border: 0;\" title=\"scheme\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/scheme-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::Storyboards were a great help in imagening the atmosphere and sourrounding of a direct marketing scene. We even had a professional salesman hold a fictive consultation at our home.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/sketch1.jpg\" rel=\"gallery[amc2]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-168\" style=\"border: 0;\" title=\"sketch1\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/sketch1-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/tosk_scheme.jpg\" rel=\"gallery[amc2]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-164\" style=\"border: 0;\" title=\"tosk_scheme\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/tosk_scheme-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/toskana_material.jpg\" rel=\"gallery[amc2]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-165\" style=\"border: 0;\" title=\"toskana_material\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/toskana_material-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_05.jpg\" rel=\"gallery[amc2]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-166\" style=\"border: 0;\" title=\"amc_05\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/amc_05-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The AMC (Alfa Metalcraft Corporation &#8211; Bingen, Germany) kitchen department was searching for a new sales tool to use within their direct marketing strategy.<\/p>\n","protected":false},"author":2,"featured_media":158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[12,14,15],"_links":{"self":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/153"}],"collection":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153"}],"version-history":[{"count":1,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/153\/revisions"}],"predecessor-version":[{"id":482,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/153\/revisions\/482"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/158"}],"wp:attachment":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}