{"id":195,"date":"2008-02-19T11:57:25","date_gmt":"2008-02-19T09:57:25","guid":{"rendered":"http:\/\/www.visuaheli.com\/blog\/?p=195"},"modified":"2016-09-26T18:14:49","modified_gmt":"2016-09-26T16:14:49","slug":"experience-stroer-an-interactive-showroom-concept","status":"publish","type":"post","link":"http:\/\/www.visuaheli.com\/blog\/?p=195","title":{"rendered":"STROER: An interactive showroom"},"content":{"rendered":"<p><a href=\"http:\/\/www.visuaheli.com\/blog\/?p=195\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-193\" style=\"border: 0;\" title=\"title7\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/title7.jpg\" alt=\"\" width=\"600\" height=\"116\" \/><\/a> <!--more--><\/p>\n<p>Working as a freelancer for <a title=\"website triad\" href=\"http:\/\/www.triad.de\/\" target=\"_blank\">Triad (Berlin, Germany)<\/a>, i joined a team of two designers to work on a proposal for the new corporate showroom for <a title=\"website Stroer\" href=\"http:\/\/www.stroer.de\" target=\"_blank\">Stroer<\/a>, german market leader in billboard media and outdoor furniture. In an intense team effort within two weeks, we created a full concept targeted at multiple audiences, based on previous marketing research.<\/p>\n<h3>Explaining &#8220;out of home media&#8221;<\/h3>\n<p>The showroom was supposed to be located within the newly built company&#8217;s headquarter in Cologne &#8211; a sophisticated architectural complex into which we subtly integrated our concept. Our central communication plot line focused on &#8220;making contacts&#8221;, visually via billboards, signs and media as well as personally between Stroer associates and its partners throughout the visit.<\/p>\n<div class=\"content_small\">\n<p><a class=\"lightview\" title=\"::Meeting Stroer - reactive success stories in the entry hall.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/hall_inside.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-196\" style=\"border: 0;\" title=\"hall_inside\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/hall_inside-600x450.jpg\" alt=\"\" width=\"600\" height=\"450\" srcset=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/hall_inside-600x450.jpg 600w, http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/hall_inside.jpg 750w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><a class=\"lightview\" title=\"::When approached, the rolling billboards reveal the details behind the numbers. For example 42 new bus stands in Bonn.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/hall.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-197\" style=\"border: 0;\" title=\"hall\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/hall-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::The headquarter's mobile facade reflects the movements of people entering and leaving the building - contacts through mobile people.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/hall-front.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-198\" style=\"border: 0;\" title=\"hall-front\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/hall-front-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"The Lounge::A stylish environment to socially enjoy the welcome coffee, slowly heading towards the Experience Lab.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/lounge.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-199\" style=\"border: 0;\" title=\"lounge\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/lounge-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::The Experience Lab is a panoramic simulation room with a large control table in the center. ::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/room.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-200\" style=\"border: 0;\" title=\"room\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/room-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::Small scale models of furniture and billboards with camera-trackable pads can be selected to navigate and control the digital simulations.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/moebel.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-201\" style=\"border: 0;\" title=\"moebel\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/moebel-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::To further enhance digital simulation and planning, we introduced simple tangible devices, like a digital pen, a rotational controller and a viewpoint.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/devices.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-202\" style=\"border: 0;\" title=\"devices\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/devices-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a><\/p>\n<\/div>\n<h3>The Experience Lab<\/h3>\n<p>The essential story around the showroom concept is based on the interactive participation of the visitors: Both simulated media planning (for media agencies) as well as city furniture design planning (for community delegates) were anticipated via a large 270\u00b0 panoramic screen controlled through an interactive table.<\/p>\n<div class=\"content_small\">\n<p><a class=\"lightview\" title=\"::While the panoramic wall was used to display cityscapes, the table itself would serve as an interactive streetmap, to place viewpoints, billboards, etc.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/room_table.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-203\" style=\"border: 0;\" title=\"room_table2\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/room_table2.jpg\" alt=\"\" width=\"600\" height=\"300\" \/><\/a><\/p>\n<p><a class=\"lightview\" title=\"::A full map of germany shows the partnerships between Stroer and the cities. Panoramic images and movies from successful projects are shown on the walls.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_6.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-204\" style=\"border: 0;\" title=\"table_6\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_6-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::Detailed case studies are presented in further detail, revealing the sites of furniture within the cities.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_5.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-205\" style=\"border: 0;\" title=\"table_5\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_5-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::The planning mode simulates the integration of elements within strategic zones. ::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_4.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-206\" style=\"border: 0;\" title=\"table_4\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_4-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::For the audience of media planners and agencies, the distribution of advertisement space and -types could be shown in close detail.::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_3.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-207\" style=\"border: 0;\" title=\"table_3\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_3-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::A simulated walkthrough explores the distribution of ad space from a person's point of view. ::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_2.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-208\" style=\"border: 0;\" title=\"table_2\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_2-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a> <a class=\"lightview\" title=\"::Important billboard sites, in crowded areas for example, can be analyzed from the billboards point of view - How many people walk by on a single saturday? ::\" href=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_1.jpg\" rel=\"gallery[stroer]\"><img loading=\"lazy\" class=\"alignnone size-thumbnail wp-image-209\" style=\"border: 0;\" title=\"table_1\" src=\"http:\/\/www.visuaheli.com\/blog\/wp-content\/uploads\/2008\/04\/table_1-97x97.jpg\" alt=\"\" width=\"97\" height=\"97\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[5,6,8],"_links":{"self":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/195"}],"collection":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195"}],"version-history":[{"count":1,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/195\/revisions"}],"predecessor-version":[{"id":528,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/195\/revisions\/528"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/201"}],"wp:attachment":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}