{"id":45,"date":"2008-04-07T11:06:28","date_gmt":"2008-04-07T09:06:28","guid":{"rendered":"http:\/\/www.visuaheli.com\/blog\/?p=45"},"modified":"2016-09-13T16:32:36","modified_gmt":"2016-09-13T14:32:36","slug":"original-bmw-parts-desk-exhibits","status":"publish","type":"post","link":"http:\/\/www.visuaheli.com\/blog\/?p=45","title":{"rendered":"Original BMW Parts – Desk Exhibits"},"content":{"rendered":"

\"blinken-sie-soviel\"<\/p>\n

A small series of desk exhibits to communicate the value of original spare parts. simple, cost effective and low tech interactions. A nice, small and speedy project.<\/p>\n

\"\"<\/a> (image: \u00a9 simple GmbH )<\/p>\n

Surprise me!<\/h3>\n

We were asked by BMW dealer marketing to design a series of desk exhibits for presentation in showrooms and service stations. We identified the need of playfully and quickly convey the essential message: “Original BMW spare parts last longer and help to keep your BMW safe”. This was underlined by a spice of surprise, to keep the message sticky.<\/p>\n

\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A small series of desk exhibits to communicate the value of original spare parts. simple, cost effective and low tech interactions. A nice, small and speedy project.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4,6],"_links":{"self":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/45"}],"collection":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45"}],"version-history":[{"count":1,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":478,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/45\/revisions\/478"}],"wp:attachment":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}