{"id":8,"date":"2008-04-19T09:06:18","date_gmt":"2008-04-19T07:06:18","guid":{"rendered":"http:\/\/www.visuaheli.com\/blog\/?p=8"},"modified":"2013-05-09T21:59:41","modified_gmt":"2013-05-09T19:59:41","slug":"bmw-welt-junior-campus","status":"publish","type":"post","link":"http:\/\/www.visuaheli.com\/blog\/?p=8","title":{"rendered":"BMW Welt. Junior Campus"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Together with simple gmbh<\/a> (Cologne, Germany) we were asked to develop the all new childrens learning and experience center for the BMW World<\/a> in Munich. In the project i was responsible for overall design concept and specifically led the interactive media development and implementation.<\/p>\n

concept<\/h3>\n

We send the kids on a two hour workshop to explore the fascination of mobility<\/strong> through a large variety of interactive experiences and hands-on exhibits<\/strong>. With a great team of architects, designers, engineers and programmers it was a demanding but thrilling experience to create one of the most compelling integrated learning environments to date.<\/p>\n

Campus Portal<\/h3>\n

(images: Martin M\u00fcller – \u00a9 simple GmbH)<\/p>\n

\"BMW<\/a><\/p>\n

\"\"<\/a> \"Rolling<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n<\/div>\n

\"\"Rolling Ball Sculpture<\/a> \"\"horizon and Dreamcar<\/a> (videos: CHBP – \u00a9 simple GmbH)
\n\"\"sketches and concepts<\/a><\/p>\n

Campus Lab<\/h3>\n

After beeing attracted by the dazzling Rolling Ball Sculpture, the Dreamcar and the all-illustrated horizon in the public zone, the kids enter the “Campus Lab”: (images: Martin M\u00fcller – \u00a9 simple GmbH)<\/p>\n

\"Junior<\/a><\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n<\/div>\n

\"\"damper<\/a> \"\"crankshaft<\/a> \"\"explosion<\/a> \"\"steering<\/a> (videos: CHBP – \u00a9 simple GmbH)<\/p>\n

What follows is a round trip through the inner workings of a car: Each interactive station lets them actively experience the physical principles that drive modern mobility.<\/p>\n

Campus Workshop<\/h3>\n

After collecting more points in the quiz show, the crowd is prepared to master their own engineering skills in the “Campus Workshop”: Here they gather material at interactive stations to build their own car. (images: Martin M\u00fcller – \u00a9 simple GmbH)<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n<\/div>\n

\"\"engines<\/a> \"\"designlab<\/a> \"\"safety<\/a> \"\"cable car<\/a> (videos: CHBP – \u00a9 simple GmbH)<\/p>\n

The clients desire of creating an educative “out-of-school” learning experience, while maintaining core brand strategies was fully accomplished and is rewarded by crowds of fascinated children who experience it today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Together with simple gmbh (Cologne, Germany) we were asked to develop the all new childrens learning and experience center for the BMW World in Munich.<\/p>\n","protected":false},"author":2,"featured_media":472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[4,5,6],"_links":{"self":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8"}],"collection":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8"}],"version-history":[{"count":0,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/472"}],"wp:attachment":[{"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.visuaheli.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}