With Triad (Berlin/ Cologne, Germany) we designed the exhibition for the “red dot: design team of the year 2010” award, which was won by the tool manufacturer HILTI who wanted to showcase their approach on industrial design. I was responsible for concept together with Andreas Horbelt and for overall design and implementation.
GESTURE: INTERPLAY BETWEEN TWO WORLDS
Left: abstracted construction site with customers and their needs. Brand new tools.
Right: glorified design heroes (used tools) emotion, brand, principles, and history.
The two opposing walls act as active backgrounds for the exhibition inbetween.
HANDS ON – THE CONSTRUCTION EXPERIENCE
Exhibition platforms out of raw concrete, particle board, and planks suggest work in progress. This is underlined by projected customer silouhettes and statements. Brand new tools (yet to be proven on site) can be touched and examined. The broad range of tools display the design consistence among the product lines.
DISPLAY OF HEROES
Heavily used tools in high-end illuminated showcases represent the core aim of Hilti design: product use. Short texts explain the individual tools histories: Who used it, how long, for what kind of work, e.g. Demolished 207 bridge pillars of different size during its working life“ and still works perfectly. The used products beatifully proof the Hilti brand claim Outperform. Outlast.
The Hilti design mission statement on the red wall gives an insight into the aims and approach of Hilti product design.