A small series of desk exhibits to communicate the value of original spare parts. simple, cost effective and low tech interactions. A nice, small and speedy project.
We were asked by BMW dealer marketing to design a series of desk exhibits for presentation in showrooms and service stations. We identified the need of playfully and quickly convey the essential message: “Original BMW spare parts last longer and help to keep your BMW safe”. This was underlined by a spice of surprise, to keep the message sticky.